Trump Makes Promoted Tweet Buy on Twitter, Gets (Predictably) Mocked

Twittersphere Alarmed by Appearance of #GetYourTrumpGear, #TextTrump88022

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The Trump campaign has made a Promoted Tweet buy on Twitter today, which means that atop a list of Twitter's United States Trends -- which as of this writing include "#NationalJunkFoodDay," "ThursdayThoughts" and "Ernest Hemingway" (oh no, did he die or something?) -- you may see "#GetYourTrumpGear" or "#TextTrump88022" along with a "Promoted by Donald J. Trump" line.

Twitter being Twitter, though, the Trump campaign fundraising effort is being met with spirited derision, with the "gear" promotion attracting the higher volume of Twitwits. Many of the jokes riff on the fact that, as has been widely reported, Trump clothing that's already on the market, including Trump-brand suits, shirts and ties, are manufactured using cheap labor abroad in countries including Bangladesh.

Some Twitter users seem to be unaware that "#GetYourTrumpGear" and "#TextTrump88022" are Trending Topics because the Trump campaign has paid to make them "trend."

Meanwhile, "#TextTrump88022" is inspiring the most predictable response...

... which has "Donald J. Trump" (a parody account) crying foul:

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

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