How the Trump Camp's Data Inexperience Helped Propel His Win

Donald Trump, shaking hands with Mike Pence in Des Moines last Thursday, may have unexpectedly benefited from a lack of data-marketing infrasturcture. (Daniel Acker/Bloomberg)

December 14, 2016 12:00 PM

Featured Stories

Influencers & Creators

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

Gillian Follett

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Agency Brief: Martin layoffs, PetSmart’s media agency change and more

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Agency Brief: Martin layoffs, PetSmart’s media agency change and more

Winners and losers

Marketing winners and losers of the week

Adrianne Pasquarelli

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Marketing winners and losers of the week

Brand Marketing

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign