"If the president gave the order, we had to launch the missiles," Mr. Blair says in the ad. "That would be it. I prayed that call would never come. Self-control may be all that keeps these missiles from firing."
Cue clips of Donald Trump saying "I would bomb the [bleep] out of 'em," "I wanna be unpredictable" and "I love war," followed by Mr. Blair's concluding comment: "The thought of Donald Trump with nuclear weapons scares me to death. It should scare everyone."
Politico's Shane Goldmacher has been gathering reports via his Twitter followers of the ad appearing in various markets:
With Clinton nuclear ad already spotted on the air in NV and OH, it's not an earned media play (esp. Friday pm) but one for actual voters.— Shane Goldmacher (@ShaneGoldmacher) October 7, 2016
Also spotted in PA...— Shane Goldmacher (@ShaneGoldmacher) October 7, 2016
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.