Polls show Donald Trump's appeal among black and Latino voters hovers somewhere between negligible and nonexistent. But new ads indicate that the Trump camp believes its promise to cut taxes and government red tape can attract a slice of minority voters, particularly female business owners. Meanwhile, the Clinton camp has begun a digital ad push to convince Latinos to register to vote.
"More money in your pockets. Tax cuts for everyone," declare digital display ads the Trump campaign began running online at the end of September. Another suggests to voters that a vote for Trump is a vote to "Free American businesses from big government regulations. Make America wealthy again."
Both ads feature young female entrepreneurs who appear to be African-American or mixed race. The ads were spotted recently by digital ad tracker Moat Pro.
Recent polls show that Mr. Trump has minimal support among African-American voters despite recent attempts to attract them through visits to black churches and speeches suggesting that blacks have nothing to lose by voting for him.
The Trump camp continues its attacks on Democratic rival Hillary Clinton too. Anti-Clinton messages such as ads calling the former secretary of state "Crooked Hillary" are still floating around the web. And an AOL registration page takeover ad that ran on September 27 stated, "Don't believe Hillary's Lies. Stop her."
The Clinton camp continues to fire back using similar language in digital ads telling voters to "Stop Trump." However, the campaign has begun making the transition from persuasion to get-out-the-vote messaging mode. Lots of new ads, some in English and some in Spanish, push people to register to vote.
"Your friends and neighbors are ready to vote," states one ad. Another implores, "The stakes are too high for you to sit this out." Spanish versions of those two ad messages were also spotted around the web on sites including Univision, Venezuelan news site La Patilla, Peruvian news site El Comercio and Nicaraguan news site La Prensa.
Still, the Clinton camp continues its attempts to persuade undecided voters, particularly people concerned with issues related to women and children. Display ads seen online since late September from Hillary Victory Fund, the campaign's joint fundraising committee with the Democratic National Committee, say, "After law school, Hillary went to work for the Children's Defense Fund." Another ad notes, "As secretary of state, Hillary led the fight to combat sexual violence against women and girls."
The Trump camp also has run online ads pushing people to register to vote, though none spotted by Moat show the candidate. One ad that appears to be targeted to people in early voting states features a white woman and a black man, and asks, "Have you voted yet? Be a voter."