Over somber music and grim scenes (a shuttered factory, an angry-looking construction worker, a depressed-looking woman carrying grocery bags), an announcer intones, "In Hillary Clinton's America, the middle class gets crushed, spending goes up, taxes go up, hundreds of thousands of jobs disappear. It's more of the same, but worse."
Cue upbeat music and scenes of happy Americans: "In Donald Trump's America, working families get tax relief, millions of new jobs created, wages go up, small businesses thrive. The American dream, achievable. Change that makes America great again." The clips that underscore the Trump's America portion of the ad include two scenes recycled from the earlier "Two Americas: Immigration" ad: an African-American family standing proudly on their porch next to an American flag and a white couple kissing.
For the latest on the Trump campaign's booked ad spending, see Ad Age's most recent Campaign Scorecard report.
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.
