Special Cannes Edition: TV Spots of the Week


Streaming Video of Some of the Year's Most-Talked About TV Ads

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NEW YORK (AdAge.com) -- As top creatives from ad agencies around the world converge on southern France, this special editon of TV Spots of the Week brings you 10 commercials from U.S. agencies that are among the possible contenders at this year's Cannes Lions International Ad Festival.

Curiously Painful Spot
Marketer: Kraft
Brand: Altoids
Title: "People of Pain"
Agency: Leo Burnett

In its latest bit of absurdist humor, Altoids transports us to the habitat of an isolated jungle tribe whose members have become inured to pain as a result of the curiously strong sour fruit they all eat. The Monty Python-like anthropologist who is studying their ways is ultimately allowed to engage in their sacred pain practices.

Thrill Ride
Marketer: Nike
Brand: Nike
Title: "Michael Vick Experience"
Agency: Wieden & Kennedy

Imagine a theme park ride that puts you in a padded seat harness, sends you through a tunnel to meet walking, talking cyber clones of Michael Vick, and then takes you into the middle of live professional football action where you are suddenly given the ball as a wall of defensive linemen charge toward you.

Dancing Fools
Marketer: Nextel
Brand: Nextel Walkie Talkie
Title: "Dance Party"
Agency: TBWA/Chiat/Day

Momentarily halting their office dance party, a trio of engineering wonks demonstrate the power of walkie-talkie phones.

Remote Control Sex
Marketer: Ikea
Brand: Ikea
Title: "Clutter"
Agency: Crispin Porter & Bogusky

This one is literally about remote control sex -- that is, about two TV remote units fornicating on a bed. Elsewhere in this cluttered house, sex acts are also being performed by two dirty socks, a spoon and fork, two dust bunnies, two freshly arrived pieces of mail and two full garbage bags. What the point? Mess breeds more mess. Get organized. Come to Ikea.

Heavy Metal Sex
Marketer: Axe
Brand: Axe
Title: "Metal"
Agency: Bartle Bogle Hegarty

In something of an industrial approach to a sex ad, Axe shows us women fondling bolts, buckets, stainless-steel counter tops, chromed toasters, cooking pots and staplers. It's supposed to demonstrate the power of Axe's allure, even when sniffed in the debris of an apartment building recycling bin.

Fireworks PTA Rocker
Marketer: VH1
Brand: VH1
Title: "Rocker"
Agency: La Comunidad

The goal of this spot created for Viacom's VH1 channel was to emphasize that VH1 is about more than music. But at the same time it emphasizes that the agency La Comunidad of Miami is about more than just Hispanic ads.

Psychedelic Shoe Adventure
Marketer: Adidas
Brand: Adidas
Title: "Hello Tomorrow"
Agency: TBWA/Chiat/Day, San Francisco

From the if-you-can-dream-it-you-can-do-it school of creativity, this 90-second spot is the psychedelic adventure of a man transformed by his magic footwear. Think of 'Lucy in the Sky With Diamonds' redone as 'Harry in the Bed With Shoes.'

Bleak House Milk
Marketer: Calif. Milk Processor Board
Brand: Milk
Title: "Russian Family"
Agency: Goodby, Silverstein & Partners, San Francisco

Bleak as a scene from Alexander Solzhenitsyn, this ad takes place in a stark Russian tenement kitchen. Grim family members hunch over a bland meal when, magically, the Pillsbury Doughboy appears with a tray of chocolate chip cookies. Hands grab wildly. Jaws eagerly pulverize dry cookies. But then the mother displays an empty milk carton.

Burt Reynolds and the Bear
Marketer: FedEx
Brand: FedEx
Title: "Top Ten"
Agency: BBDO, New York

Burt Reynolds dances with a bear and gets kicked in the groin in this spot that is staged as an instruction about the top 10 most-common elements used in Super Bowl ads.

Budweiser's Skydiver
Marketer: Anheuser-Busch
Brand: Bud Light
Title: "Skydiver"
Agency: DDB, Chicago

Anheuser-Busch's 'Skydiver' was a favorite with the Super Bowl audience. It humorously suggests that Bud Light is so good that the pilot of a single-pilot plane spontaneously leaps out the jump door in an effort to retrieve a six pack.

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