Penny Reid Named to Head Cannes Festival

Was Chairwoman of Omnicom's Tequila Agency in London

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NEW YORK ( -- U.K. advertising executive Penny Reid has been named CEO of the Cannes Lions International Advertising Festival.
Penny Reid has been named CEO of the Cannes Lions International Advertising Festival.
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Ms. Reid, 46, was most recently chairwoman of Omnicom Group's Tequila London, one of the U.K.'s largest direct-marketing agencies. Her background is in direct marketing and account management at London agencies.

The Cannes festival, acquired by Emap Communications in August 2004, announced a search for a CEO after this year's June festival. Terry Savage, the previous CEO who took the job in March 2003 after many years as the festival's representative in Australia, moved up to the new role of chairman.

Expanding festival
Although the film awards are still the grand finale of the week-long Cannes awards show, the festival receives more entries in the press-and-poster contest, and the newer competitions for cyber, media and direct marketing, although much smaller, are growing at a faster rate.

In 2005 the festival added the first Radio Lions, and will kick off Promo Lions for the sales promotions industry in 2006.

Ms. Reid could not immediately be reached for comment.

Ms. Reid joined direct-marketing company TBWA/GGT about seven years ago. A year ago Omnicom Group merged TBWA/GGT, run by Ms. Reid, with Tequila, headed by CEO Tim Bonnet. The two became joint chief executives of the merged agency, and Ms. Reid was named chairman earlier this year. The U.K. trade press reported in September that Ms. Reid was talking to the agency about leaving.

Before joining TBWA/GGT, Ms. Reid worked briefly at Bates Dorland running one of the agency's biggest pieces of business, the Halifax bank account. Before that she spent 12 years at BMP DDB, where she ran the agency's Barclaycard account.

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