Photos From Cannes Festival's First Award Ceremonies

Crowd Packs Palais for Direct and Promo Lions Presentations

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Photography by Pat Denton

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CANNES ( -- A shoulder-to-shoulder crowd was on hand for Monday evening's first round of Cannes Lions International Advertising Festival award presentations (above, left). The Palais' full house was a testament to the popularity of even the earliest event ceremonies.

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Amidst the Hollywood-like ambiance of the Palais, festival chairman Terry Savage (above, right) introduces the jury presidents who will hand out the Direct and Sales Promotion Lions.

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Lor Gold, president of the Promo Lions jury and exec VP, chief creative officer, Draft, Chicago (above, left), calls to the stage the winners of the first Promo Lions. Jim Poh (above, right), VP-media director, Crispin Porter & Bogusky, Miami, collects the Promo Grand Prix for the agency's Volkswagen "Fast" campaign.

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Steve Harrison, president of the Lions Direct jury and worldwide creative director of Wunderman (above, left), speaks before handing out awards to this year's Direct winners. The agency I Do, Brussels (above, right), won the Grand Prix for the Lions Direct contest, for a Belgian newspaper called 'De Tijd' with a campaign called 'Need a job.'

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