British Airways Lets You Unwrap A Digital A380 For Christmas

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British Airways customers can digitally "unwrap" an enormous A380 Jumbo Jet as part of an interactive Christmas competition launched by the airline. Hosted on a microsite created by MPC, it allows users to click to remove gift wrapping from the plane to win daily prizes and enter a grand prize draw. MPC's 3D department created the CG plane, which was placed in a photorealistic hangar environment, while OgilvyOne was the agency behind the project.
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