Carlsberg Festis: Unbore Mornings

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The brand mission of Festis, a still drink made by Carlsberg in Sweden, is to 'Unbore' anything.

So, with its Unbore Mornings app for iPhone, iPod and iPad, you set the alarm and the app scans the globe for headlines, fetches news from your Facebook account and collects the latest gossip on the Hollywood stars. At wake-up time, you get the full report from its news anchor cat, which speaks 20 languages.

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