Carnival Cruise Lines: Yawn Bomb

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Carnival Cruises' new social site, created by Arnold Worldwide, lets users share links that they find just plain boring. At Yawn Bomb, you enter the name of a URL that's 'boring', and it creates a link that you can share to 'yawn bomb' your friends. They will open the link, which overlays the content of the site with a video of someone yawning. A message then pops up telling them to stop being boring and to start Yawn Bombing.

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