From Sharkrunners for the Discovery Channel to MTV's groundbreaking live competitive chat Backchannel Area/Code has been making tremendously popular brand extensions for media companies and other clients.
The company's latest success, Parking Wars, takes the popular A&E show to Facebook.
Along with his Area/Code co-founder and CD, Frank Lantz, Slavin was a Creativity 50 honoree last year.
At CaT on June 3rd, Slavin will be presenting Area/Code work and participating in our epic, end-of-event Battle Royale: The Evolution of Storytelling Throwdown. As topics go, it's a weighty one.
"For decades, agencies and brand content creators were considered storytellers. But as technology and changes in culture and media habits have altered the brand landscape and the relationship between consumers and brands, how has that story changed?"