Scientific American presents conclusive results--putting mental distance between yourself and a problem is likely to lead to a more creative result. Indiana University at Bloomington scientists tested individuals responses to different sets of questions based on sublte tweaks of psychological distance factors, for instance, if the question was asked by a neighbor or the vice president of Peru. "This pair of studies suggests that even minimal cues of psychological distance can make us more creative. Although the geographical origin of the various tasks was completely irrelevant – it shouldn't have mattered where the questions came from – simply telling subjects that they came from somewhere far away led to more creative thoughts."
It's the end of the world as we know it, and we feel...hungry for a Big Mac? Branit|vfx did a tabletop setup in CGI for a recent McDo's commercial, with impressive results. Watch.
You might not want to strap your 16GB 3GS to the back of your messenger bag as you're doing skids on the way home on your custom colored tire fixie (you know who you are) but the thought behind these useful iPhone apps for cyclists remains interesting. From a taillight using the phone's accelerometer to a gear ratio calculator for derailleur efficiency Wired presents a roundup of the most useful.