Marketers head to CES in Vegas next week to take the pulse of tech-driven change. Ad Age will be there as well with a strong lineup of programming to help untangle the implications.
This year, we'll be tackling some hot-button issues like data and privacy, as well as the future of TV.
If you'd like to attend any of the panels listed below, please email [email protected] or visit http://adage.com/ces2014 to register online.
What: A Passion for Food: How Technology is Changing the Game
Where: The Scripps Tent, CES Central Plaza 13
When: Tuesday, January 7th, 8:30-10 a.m.
Who: Ad Age's Nat Ives leads a discussion with "Restaurant Impossible" host Robert Irvine, Octogon VP Caryl Chinn, Food Network SVP Susie Fogelson, Hillshire Brands' David Ervin, and Food Network digital SVP Bob Madden.
What: Big Data Meets Big Celebrity
Where: Ad Age and IPG Lounge at the Wynn Fairway Encore Villas at the Wynn
When: Tuesday, January 7th, 11:30 a.m. – 1:30 p.m.
Who: Ad Age's David Teicher talks big celebrity and big data with Latin World Entertainment founder Luis Balaguer, Diageo VP Dan Sanborn, Say.so co-founder Michael Dowling, and PMK*BNC chairman Michael Nyman and CEO Chris Robichaud.
What: Privacy, Data and Sharing: What Marketers Need to Know
Where: Ad Age and IPG Lounge at the Wynn Fairway Encore Villas at the Wynn
When: Wednesday, January 8th, 4-7p.m.
Who: McCann presents new research on consumer perceptions of privacy and sharing, followed by a discussion led by Ad Age deputing managing editor Michael Learmonth including FTC Commissioner Julie Brill, Intel head of global media Becky Brown and McCann's director of Truth Central, Laura Simpson.
What: The Future of TV and Your Brand
Where: Ad Age and IPG Lounge at the Wynn Fairway Encore Villas at the Wynn
When: Thursday, January 9th, 8:30-10:30am
Who: Ad Age media reporter Jeanine Poggi leads a talk on the future of TV and marketing with Taco Bell CMO Chris Brandt, Roku VP Scott Rosenberg, and Magna Global EVP Todd Gordon.
