CP+B Europe ECD's Software Company Burt launches analytics tool for creatives

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Burt, a software development company founded by Crispin Porter + Bogusky Europe ECD Gustav Martner (right) and Gustav von Sydow, has released its digital media analytics product, Rich.

Rich is aimed squarely at agency creatives and is designed as a streamlined, accessible—and free—tool for measuring the success of online campaigns.

Von Sydow and Martner co-founded Burt while the pair were working together at the Swedish agency Daddy, which was acquired by CP+B this year and became the agency's Europe office. Von Sydow was a planner at Daddy and is now working at Burt full-time; Martner remained at the agency as ECD of CP+B Europe, which has no affiliation with Burt. As agency types, the founders say they have a greater understanding of the specific needs of creatives when it comes to these sort of tools.

Burt is making Rich available to agencies for free and, starting in January, will offer premium services like media quality audits and pre-testing for a fee.

Read more about it at Burtcorp.com.
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