Digital Foodie: Foodie FM Virtual Stores

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In an effort reminiscent of Cheil Worldwide's Homeplus virtual subway stores in Korea, Finnish company Digital Foodie has teamed up with grocery retailer Alepa to put virtual storefronts into commuter locations. From Monday 4th June, commuters have been able to scan virtual displays of a selection of products with barcodes using the company's recipe and shopping app on their smartphones. Orders made before 3pm can be delivered the same day, making it possible to order that evening's meal on your way to work.

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