Coke Promotes Freestyle Fountain Machine With Clever Vine Shorts

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Coca-Cola tapped Vine celebrity Zach King to help promote its new Coca-Cola Freestyle fountain machine, which can create more than 100 drink combinations, in a series of fun and clever six second videos. King, known as the "Vine Magician" for his use of special FX in the medium, helped create the Vines with the aim of capturing the fun, choice and possibility of Coca-Cola Freestyle; in this one, he taps on a tablet and Fanta appears to come out, while others feature drinks turning into confetti and cups magically appearing out of nowhere. The first two posts have already generated more than 14,800 likes and 6,000 re-vines, and the series will continue to roll out each Monday throughout February. Digital agency 360i is behind the campaign.

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