Golf Goes Digital With Yves Behar's 'GAME'

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Yves Behar's fuseproject has launched GAME, a golfing device and app that looks likely to compete with Nike's Golf 360. GAME GOLF is worn on the hip and communicates through RFID with pin-size tags on the top of each clubs. Using sensor technology to track movement and transmit data, it sends information to the mobile app and website that records location and data about game play. Golfers can see how they are doing, compare their data with that of their friends, and share it.

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