IDS International/Borjomi Mineral Water: The World's Deepest Website

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To promote Borjomi Mineral Water, Ogilvy Ukraine created The World's Deepest Website. Highlighting the fact that the water is derived from an 8,000m deep volcanic spring in Georgia, the site lets consumers scroll down 8km to the 'bottom'. If they are determined enough to get down there, they can leave their signature.

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