To celebrate the 50th anniversary of President Kennedy's inaugural speech, the JFK Library is launching a social media project that allows people from all over the world to recite lines from the speech online at Ourjfkspeech.org.
Users can participate on Twitter, Facebook, or via their computer webcam, in English, Spanish, French, German, Italian, Chinese or Japanese.
Lines contributed via Twitter will be retweeted in order by @jfkspeech when the speech is completed. On Facebook, the selected speech segment you chose will appear on wall posts. Participants can also use their webcams to record themselves delivering lines.
The project was created at the Martin Agency, by the same team that produced the blockbuster WeChoosetheMoon.org, an in-depth recreation of the first lunar landing, in 2009. A viral sent to blogs and social media will promote the site.
Joe Alexander, group creative director, says: "We all know the speech. But we wanted to bring new meaning to it and possibly re-inspire a new generation. And we all know participating through social media is an easy way to gain traction. JFK asked his audience to grab the torch and engage, not sit on the sidelines. We're just using Twitter, Facebook and the web to do it now. 50 years ago, all he had was a microphone."