Only: The Liberation

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Uncle Grey Copenhagen and jean brand Only present an interactive movie/music video that is entirely shoppable. The case study can be seen here, while you can try to pause/shop the video at the website.

Similar efforts we've seen before include retailer Ssense's tie up with Iggy Azalea to create what they termed the world's first shoppable music video, ASOS' Urban Tour website, and Japanese designer OK-Ni's Antony Crook-directed video-editorial.

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