How will this much gum inspire you? That was the question posed by The Martin Agency to a group of seven young sculptors, in an effort to promote Mentos' new large gum bottle using social media.
Each sculptor was given as much gum as they wanted. Some sculptors chose to chew each piece before sculpting, and others used food processors to grind the gum.
The results - from classical busts to a gum octopus - were filmed and appear on Mentos' US FacebookPage. Two of the sculptures also featured in magazine print ads.