Nike: Write the Headline

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One of the latest components of Nike's "Write the Future" World Cup 2010 campaign invites you to create your headline that will appear on a giant LED display on the Life Center, one of Johannesburg's most iconic buildings. Would-be copywriters are invited to submit their headlines inspired by the player they think will "write the future" via Facebook, Twitter, Mxit or QQ. The messages will then be transformed into giant animations illuminating Johannesburg's night sky.

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