Pinterest Creates Photo Hub For London Fashion Week

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Pinterest is launching a photo fashion hub for London Fashion Week, following its introduction of the idea at New York Fashion Week last month. The hub will allow brands including Burberry to pin items from the catwalk straight to Pinterest, where they will be available to buy. Mulberry, Ted Baker and Topshop will also contribute to the site, which will also feature designers, brands and style experts participating in London Fashion Week and aim to give a behind-the-scenes view of shows.

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