Reach Out and Touch Someone You Love -- Literally -- With GSP Beta Group's New App

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This cute but bizarre film shows two fingers poised to touch, a la God and Adam on the Sistine Chapel, but as they approach they continue to grow . . . and grow. . .and grow to extreme lengths. The idea illustrates the point behind the new Touch Room app created out of GSP Beta Labs, the innovation arm of Goodby, Silverstein & Partners.

The premise of the app is to put you and loved one or friend in the same room, virtually. When app users touch the same spot on their phones, they vibrate, creating the sensation of real real world contact. The app is available on iOS for free on iTunes.

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