Samsung: 3D Outdoor Projection

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Last week Dutch agency Muse and Samsung introduced the brand's new line of 3D LED TVs with a large-scale commercial 3D outdoor projection onto the Beurs van Berlage, a historic building in the center of Amsterdam. The dynamic spectacle unveiled the "mysteries" locked inside the old building.

The event lasted for three days and also included live demos of the new Samsung TVs in an adjacent square. Participants also had a chance to win new Samsung 3D LED TVs on site and via a Foursquare promotion.

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