It's bitterly cold in New York, so Stouffers and JWT NY are offering to warm up freezing Manhattanites with a freshly delivered mac 'n' cheese. All they have to do is tweet with the hashtag #localwarming saying why they are the coldest, for a chance to win a steaming bowl.
It reminds us of Orange's winterwarmers campaign last January in the UK, in which people could altruistically nominate a friend to be delivered hot chocolate and a woolly scarf. But, this is New York, guys, so it's all about you. Get tweeting. Already, hundreds of people have been asking the company to come to their doors with their deliveries -- including Creativity.