TalkTalk: X Factor AR Campaign

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As part of its continuing partnership with U.K. talent show X Factor, TalkTalk teamed with Chi and Partners to launch this online talent show, inviting aspiring performers to create videos of themselves singing, dancing or playing in a band using their webcams and a bit of augmented reality to boot. Visitors choose from multiple tracks provided on the site and can edit their performances and add professional music video-style effects. Each video will then join the rankings on the Brightstar video chart, and every week one of the top performances will be showcased during ad The X Factor broadcast ad breaks. The performance vids are also be fully shareable via email and social media outlets and can also be used as video ringtones.

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