BNP Paribas is marking the 40th anniversary of its sponsorship of the French Open tennis tournament by building a tennis-playing robot and inviting fans to help France's top tennis pro, Jo-Wilfried Tsonga, train for the event.
A group of 40 "VIP Twitter Trainers" will be chosen from BNP Paribas' own social communities through a competition running on the website, where fans are asked to create a supportive tweet to send to Mr. Tsonga ahead of a prize draw, using the hashtag #tweetandshoot. Winners of the best tweet competition will be guaranteed to see their tennis shots aimed at Mr. Tsonga during the live-streamed on-court session on May 23rd at 1600 GMT. The campaign was created by independent social media agency, We Are Social.
Mr .Tsonga said in a statement, "I've always loved a challenge and when BNP Paribas asked me to take part in a world first experience to mark its 40 year partnership with Roland-Garros, I was immediately intrigued. Being trained by fans on Twitter a few days ahead of the French Open -- what a daring challenge!"
The tournament runs from Sunday May 26th to June 9th.