Thierry Mugler: Womanity

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Thierry Mugler and Clarins Fragrance group tapped Johannes Leonardo to launch the new luxury brand, Womanity.

The brand's aim is to reflect the beauty, energy and connectivity between young women around the world. This served as the jumping point for a new site, an online ecosystem that reflects women's multiple perspectives and moods. There, women are invited to share their interpretations of Womanity in words, pictures or video, all of which becomes integrated into the site's Mosaic-style layout.

MSN is also a partner on the launch, and editorial content from the MSN homepage will help build out the various "tiles" of the site.

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