Topshop: Wish You Were at Topshop

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With Wish you were at Topshop, an in-store and social media campaign launched by the British fashion retailer, customers can send their friends a "postcard" showing themselves modelling the latest Topshop trends.

Visitors to its stores in London, Dublin, Manchester, Liverpool and New York will be photographed following a complementary styling session. They can then help edit the image themselves using the Instagram app on the iPad 2, print it off as a postcard, share via their own Facebook page and upload to a Topshop gallery page. Participants can also enter a competition via Facebook to win a shopping spree.

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