Vodafone: Facebook vs. Hamilton

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To show off the speed of its faster mobile data network in The Netherlands, Vodafone has issued a challenge pitting F1 racer Lewis Hamilton against 28,000 Facebook users.

The brand is calling those Facebookers to join in a mass race against the champ-their mugs will become part of a virtual vehicle against which Hamilton will compete on September 13, to be broadcast live on Facebook.

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