Wait. . wait. We JUST saw The Wolverine movie -- but the
marketing machine for Marvel Comics' X-Men film, "X-Men: Days of
Future Past" is already revving its wheels! Sure, there was the
expected teaser for the hangers-on at the end of the Hugh Jackman
film, but 20th Century Fox has also released this new video and a
website for Trask Industries, a weapons and
tech company responsible for creating the Sentinels, a robot army
dedicated to destroying mutants, and which plays a key role in the
upcoming film.
The film and teaser site, created out of Ignition Creative, continue the ongoing wave of
movie marketing that extends the story of the film to new
platforms, recently seen in pushes for Lionsgate's "The Hunger Games" and another 20th
Century Fox feature, Ridley Scott's "Prometheus" (also co-created out of
Ignition).
The big rumbles for the X-Men movie actually started during
Comic-Con in San Diego, during which Fox also released a series of
posters (see below) that include retro-style propaganda for Trask
as well as character-driven prints that cleverly leverage the X-Men
"X" as a bridge between the "old" and "new" casts that will be
united in the upcoming film, set for release in 2014. That lineup
appeared in full-force during the San Diego
convention, when director Bryan Singer was joined on stage by lead
actors of the original films, such as Patrick Stewart, Ian
McKellan, Hugh Jackman, Halle Berry and Anna Paquin and those of
the more recent First Class movie, including Jennifer Lawrence,
Michael Fassbender and James McAvoy.