YouSendIt Undergoes a Name Change; What Samsung's New HQ Says About the Company & More

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"Say Hi to Hightail"

Not sure exactly what the thinking behind this was, but formerly-aptly named file delivery service YouSendIt has changed its name to "Hightail." The change, which was explained by CEO Brad Garlinghouse in a blog post as a "new identity that represents the current breadth of our services," is supposed to leapfrog over a landscape of Boxes, Syncs and Shares. There is no indication of if there is as intrinsic change in the company's core offering, but perhaps we'll see more in coming months

Easter Eggs and Vogue

Jumping on the nostalgia bandwagon, the site has implemented a cheat from the NES Contra game that brings up a little dinosaur wearing a hat when the sequence "Up, Up, Down, Down, Left, Right, Left, Right, B, A," is pressed. Other mag websites liek GQ, Easy Living and Wired also have the code implemented. But why is this good for user experience? For one, it conveys new messages about your brand image.

Samsung's New Home

The Atlantic uses the excuse of Samsung breaking ground on its new, $300 million headquarters in an Jose today to delve into a mini-essay about the company and its Korean roots. What exactly does a building's design say about a brand? Writer Alexis Madrigal sent renderings to architects to find out.

Will iWatch Kill Pebble?

The Verge's Chris Ziegler wonders about the future of the Pebbles and MetaWatches of the world -- the indie players -- as the likelihood of an iWatch or Google Watch (or maybe even Galaxy Watch) hitting the market soon increases. Pebble's stength is its simple design -- but its simplicity is also its greatest weakness, as it has no style to speak of. MetaWatch is low-end -- but maybe that's what will appeal it to the younger demographic.

Dealin' Data

Want to play with your data? The NY Times reports a new game, Data Dealer, lets you do exactly that, all while helping consumers understand data profiling and the surveillance economy. Developed by some web developers in Austria, the game asks players to collect and sell fake profiles based on details companies collect about you -- names, birthdays, weight, shopping habits and so on.

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