Brand Marketing

Amid Packaged-Goods Dreams of Service Plays, Mars Goes All In

Mars-owned Banifield Pet Hospitals have more than 900 locations and 3,200 veterinarians. (Mars Petcare)
JN
By:
Jack Neff
February 09, 2016 12:00 PM

Featured Stories

TV Upfront
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis

To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week.

PH
By:
Parker Herren
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis
Brand Marketing
20 brands catching Gen Z’s attention right now
EW
By:
Erika Wheless
20 brands catching Gen Z’s attention right now
Measurement
Measurement glossary—what marketers and agencies need to know
JN
By:
Jack Neff
Measurement glossary—what marketers and agencies need to know
AI
How Coke used an AI agent to target ads to 828,000 fast-food fans
AH
By:
Asa Hiken
How Coke used an AI agent to target ads to 828,000 fast-food fans