This year's Best Places to Work—deadline to enter is 5 p.m. today—looks different than it has in the past.
Along with our new partner, Latitude, we have refoused our efforts on criteria that best reflect a healthy work environment, and have ensured that the playing field is even for companies big and small.
The survey encompasses such factors as a company's diversity and inclusion policies, and whether it has grown its bottom line. Questions include the structures in place for employee advancement, compensation and profit sharing, the benefits you offer (think: maternity and paternity leaves), and the makeup of your workforce (what percentage of your U.S. employees would you classify as belonging to a minority or multicultural group, for instance?). They also look at the resources available to your employees, from mentoring programs to "creative playtime."
To avoid tipping the balance toward smaller companies, we have adopted a more rigorous approach to employee participation: 50 percent participation in the survey is required for companies with fewer than 50 full-time employees, while 40 percent participation is required for companies with 50 to 100 employees and 30 to 50 employees' participation are required for companies with more than 100 employees.
Any agency, ad tech, media company and marketing company based in North America that's been in business for more than one year and has 15-plus full-time employees is welcome to enter. Testimonials tell us that the annual ranking can impact a company in positive ways, from an increase in applicants for job openings to the boosting of morale that happens when good work and a good culture get the recognition they deserve.
Signing up is easy. Enter here and you'll receive an email with a custom link to your exclusive survey site.
Why you'll want to do the survey asap: If your company has a low participation rate, Latitude will notify you in advance of the survey closing to ensure you have time to send reminders to employees.
Deadline for entry is Friday, and the survey itself closes 5 p.m. EDT on Oct. 5, 2018.