One of the greatest weapons a modern marketer can have is an understanding of technology – and a strong relationship with the CIO.
Advertising Age and sibling publication BtoB are partnering to produce a new event, Marketing Technology: The Rise of CMO-CIO Alignment, on May 20 during Internet Week in New York.
The event, which will be held from 1 p.m. to 5 p.m. at Metropolitan Pavilion, will focus on the rise of marketing technology, how companies are adapting their organizations to take advantage of it, and how successful marketers and CMO-CIO pairs are navigating change together to build more effective, efficient organizations.
Eduardo Conrado, senior VP-marketing and technology at Motorola Solutions, will kick off the day, discussing the rise of marketing technology at Motorola. Previously senior VP-CMO at Motorola Solutions, in January he was named senior VP-marketing and IT, a new role at the company.
Other speakers include: Matthew Jachius, CMO at Nationwide Mutual Insurance Co., and Michael Keller, CIO at Nationwide, who will discuss a model for collaboration between their two divisions and teams; Bob Lord, CEO of Razorfish, and Ray Valez, chief technology officer at Razorfish, who will talk about how technology is transforming the consumer experience and share insights from their soon-to-be-published book, "Converge: Transforming Business at the Intersection of Marketing and Technology"; Eric Pearson, CIO and former CMO at InterContinental Hotels Group; Stephen Liguori, exec director-global innovation and new models at General Electric; and Sheryl Pattek, VP-principal analyst, Forrester Research, whose work focuses on helping CMOs steer their marketing technology in the right direction.
The event is part of Internet Week New York, which celebrates internet business and culture and was launched in 2008 by the New York City Mayor's Office of Media and Entertainment. The festival, which will feature more than 250 events throughout the city, is expected to attract more than 45,000 internet professionals.