Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.
Among the new releases, Mazda drives new charity inititiative, offering to volunteer one hour of volunteer community service for every test drive during its Drive for Good Event; Secret promotes its deodorant in a funny commerical scorning the use of bathroom hand dryers to rid clothes of sweat stains; Progressive claims it can't protect us from becoming our parents, but it can help us save on insurance; and Dollar Shave Club highlights its straightforward shampoo by mocking its competitiors.
Finally, Adidas features James Harden in a spot explaining the need for creativity in basketball.
adidas: Basketball Needs Creators
Mazda: Test Drives for Charity
Secret: Stress Test: Namaste
Dollar Shave Club: Massive Hero
Temptations Cat Treats: Temptations Cat Treats TV Spot, 'Keep Them Busy'
Amazon: Amazon Prime TV Spot, 'Old Friends' Song by Ludovico Einaudi
Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida
Walmart: Walmart TV Spot, 'Holiday Shopping With Walmart: Get Up for Black Friday'
Apple: Apple MacBook Pro TV Spot, 'Bulbs'