Ad Age’s annual 40 Under 40 feature is just a few weeks away. Ahead of its publication on Sept. 9, we are asking former honorees to share career advice, including how they got to where they are today. Don’t forget to nominate your own rising stars for this year’s list ahead of the July 22 deadline. You can do so here.
Jen Sey, chief marketing officer at Levi Strauss & Co, has been at the company for two decades, an unusually long stint in an era where a lot of marketing professionals switch jobs every few years. Back in 2006, when Sey made Ad Age’s inaugural 40 Under 40 list, she was director-consumer marketing, hard at work on a campaign called "A style for every story" and a film integration with "The Sisterhood of the Traveling Pants."
Sey, who was promoted to CMO in 2013, is today tasked with keeping the 166-year-old Levi's brand relevant with consumers around the globe. Last year, Sey spearheaded a campaign encouraging younger consumers to vote. She's also been ramping up the brand's sustainability efforts. Below, she looks back at her career and shares what advice she would give her younger self.