BBH Worldwide Chief Creative Officer Pelle Sjoenell is leaving the agency to take the same post at Activision Blizzard, a newly-created role at the video game giant.
In the new post, to start on September 30, Sjoenell will work with various leaders across the company to identify creative ways to connect its various franchises around the world to consumers.
“I was looking for my Jony Ive,” says Activision Blizzard CEO Bobby Kotick. “Pelle will be providing creative inspiration for all of marketing, but also for the business units, the franchise leaders. He’ll also fill responsibilities around the company brand from a creative perspective.”
Sjoenell served for more than a decade a BBH. He joined the agency's New York office as an executive creative director in 2007 and then moved to the west coast to open the agency’s Los Angeles office in 2010. In January 2016, he stepped up to the worldwide creative chief post.
Under his watch, BBH delivered notable campaigns such as the Titanium Lion-winning “Dig Out Your Soul in the Streets” for Oasis, Axe’s “Clean Your Balls” and Google’s “Dear Sophie.” He also spearheaded the creation of The Creative Studio, an entertainment venture partnership with talent manager Scooter Braun. Prior to BBH, he began his career at agency King in his native Sweden before moving to the U.S. to become associate creative director at Fallon, Minneapolis.
“Having led BBH, creativity has been the honor of my life and I'll be forever grateful for the trust that was put in me,” Sjoenell said in a statement. “To have worked alongside [BBH Worldwide CEO] Neil Munn, my partner in crime, and had the mentorship of Sir John Hegarty, my hero, has been absolutely incredible and I am eternally grateful."