Beyond Meat shares soared after the maker of alternative meat, whose growth model has long relied on high-profile partnerships, said it would team up with one of its biggest collaborators yet: PepsiCo.
The two companies are forming a joint venture focused on creating, producing and marketing new plant-based snacks and drinks, according to a press release Tuesday. Terms of the venture, dubbed The PLANeT Partnership LLC, weren’t disclosed.
“This represents another attractive longer-term driver for BYND to capture more share in the expanding plant-based food ecosystem,” Oppenheimer & Co. analyst Rupesh Parikh said in a note.
Beyond’s shares jumped as much as 39% in New York, the biggest intraday gain since June 2019. The stock rose 65% in 2020, buoyed by more Americans cooking at home. PepsiCo shares were little changed Tuesday.
Beyond, whose namesake burger was an early entrant in the faux-meat wars, has helped grow its name recognition and reach by partnering with a series of big restaurant chains, from Pizza Hut to Dunkin’ to KFC. Earlier this month, Taco Bell announced it will begin testing a Beyond Meat menu item in the U.S., and it collaborated with McDonald’s in the creation of plant-based patties for the fast-food giant’s new line of substitute meat products, dubbed McPlant.