The new Angriest Whopper has a red bun with hot sauce baked into
it and is topped with "flaming onion petals, spicy angry sauce and
jalapenos," as well as bacon, American cheese, iceberg lettuce,
tomatoes and mayonnaise.
It seems like it packs a bit of a heat upgrade from the Angry
Whopper, which was topped with "angry" onions and sauce, jalapenos,
pepper jack cheese, bacon, tomatoes, lettuce and mayonnaise, and
came on a standard sesame seed bun.
Burger King has had success with spicy options lately.
Fourth-quarter sales growth was helped by items including buffalo
and fiery versions of its chicken fries and the A.1. Halloween
Whopper.
The Angriest Whopper is Burger King's latest limited-time offer.
Such items help chains entice diners to visit for something
different and perhaps spend a bit more. The Angriest Whopper has a
suggested price of $5.49, or $7.49 in a combo with a small drink
and fries. Along with its new grilled hot dogs, Burger King has
also been promoting a 5 for $4 value play in recent months: a bacon
cheeseburger, four chicken nuggets, small fries, small drink and a
chocolate chip cookie.
The Angry Whopper had a suggested price of $3.69 when it was
offered in early 2009. Last fall's A.1. Halloween Whopper had a
suggested price of $4.99.
It was not immediately clear what kind of hot sauce is being
used in the Angriest Whopper. The A.1. Thick and Hearty sauce in
the Halloween Whopper's black bun came from Kraft Heinz, which like
Burger King counts 3G Capital as one of its biggest owners.
Agencies on the Angriest Whopper campaign include David,
Code and Theory, ABPR and Horizon.
