A quick look at the week’s winners, losers and newsmakers.
Interpublic Group of Cos.' Initiative landed the coveted—and lucrative–T-Mobile media account (now including Sprint), beating incumbents GroupM, Horizon and Publicis.
Cannes organizers drew plenty of backlash—and skepticism—by announcing their intent to hold the event in-person this year. The annual creativity festival (and yacht fest) in the South of France already suffers from an image that it is out of touch, and this announcement did not help matters. “We’re not going to send people from Germany and the U.K. to a small enclave of a town to have drinks and do other silly things,” one agency holding company exec told Ad Age.
“Schwarzenegger tells it like it is, and being a Hollywood superstar, he does it with flair.”—that is how Ad Age’s Simon Dumenco describes the former California governor’s video statement on the Capitol attacks. The Jan. 11 article was our most-read post of the week. Also drawing lots of eyeballs was news on the aforementioned T-Mobile media review