Coca-Cola Loses Top North America Marketer as Alison Lewis Departs
Alison Lewis, Coca-Cola's head marketer in North America, is leaving the company at the end of this month.
According to an internal announcement, Ms. Lewis, senior VP-strategic marketing at the Coca-Cola North America Group, has accepted a senior leadership role with another global organization. A Coca-Cola spokeswoman declined to name the company.
It is the second high-profile departure from the Coca-Cola North America Group marketing ranks. Pio Schunker, senior VP-integrated marketing communications, departed in August. His role remains open.
In the internal announcement, Katie Bayne, president-North America Brands, noted Ms. Lewis' replacement would be named shortly.
Ms. Lewis has been with the company for nearly 18 years. Prior to her current role she was the senior VP-general manager for Odwalla, a subsidiary of Coca-Cola. "Alison is a talented marketing leader and this new opportunity allows her to achieve her professional and personal goals," Ms. Bayne said.
As the top marketer in the Coca-Cola North America Group, Ms. Lewis has been front and center when it comes to determining how the beverage giant doles out more than $600 million in U.S. ad spending annually.