Coca-Cola North America has appointed a new head of marketing.

Alison Lewis will take on the title of senior VP-Coca-Cola North America marketing, replacing Beatriz Perez, who was named chief sustainability officer in May. Ms. Lewis will assume her new post on Aug. 1.

Ms. Lewis will oversee areas including integrated marketing communications, multicultural marketing, consumer and shopper insights, and marketing productivity and capability.

Since 2009, Ms. Lewis held the position of senior VP-general manager for Odwalla, a subsidiary of Coca-Cola. In that role, she managed some 800 employees.

Ms. Lewis joined the company 15 years ago and has served in a variety of roles, including senior VP-commercial and franchise operations, head of integrated marketing, VP-marketing of Canada and senior brand manager for Diet Coke.

Prior to joining Coca-Cola, Ms. Lewis spent six years in brand management roles at Kraft Foods in Canada.