Brand Marketing

Esports at the Olympics? Not So Fast, Says IOC Chief

Esports competitions pack stadiums, but that might not be good enough for the Olympics. (Courtesy ESL/Helena Kristiansson)
ES
By:
E.J. Schultz
August 30, 2017 06:00 AM

Featured Stories

Brand Marketing
How brands are investing in local marketing—and why it’s so important
Brand Marketing

Inside the local marketing tactics of Jiffy Lube, Verizon, AT&T and more.

BD
By:
Brandon Doerrer
How brands are investing in local marketing—and why it’s so important
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Opinion
Are you building a badge brand—or a badgering brand?
Opinion
MF
By:
M.T. Fletcher
Are you building a badge brand—or a badgering brand?