Like many health care-focused brands, Heal, a startup known for telehealth and doctor house calls, has seen its business grow during the pandemic. Now, it’s ramping up its marketing investment as a result by hiring an agency of record, Heal’s first since it was founded six years ago.
The Santa Monica, California-based startup named The Woo, an independent creative agency in Culver City, California, as its AOR. The appointment comes on the heels of a $100 million investment from health insurance company Humana over the summer.
“We’re ready to grow and accelerate, and take this message out to people,” says Nick Desai, CEO and co-founder of Heal, which also counts Lionel Ritchie and Jeb Bush as investors. “We didn’t want a one-and-done campaign, we wanted a partner.”
Before coronavirus, Heal was making a name for itself as an alternative option for consumers who were concerned about going to traditional doctors’ offices for a variety of reasons—getting sick from others who are sick, or not having time to wait, for example. Under the company’s model, which includes insurance acceptance, consumers can either see a doctor virtually or schedule a home visit from a physician within a day or so. Revenue grew 382% between 2018 and 2019, according to a spokeswoman.