A quick look at the week’s winners, losers and newsmakers.
Droga5 is rolling. The Accenture-owned shop this week picked up the Petco account from Anomaly, continuing a new-business streak that has also included Maserati and Allstate.
Sherwin-Williams went viral for all the wrong reasons this week after critics pounced on the paint marketer for firing part-time college student Tony Piloseno over running a TikTok account featuring its paints. Piloseno got the last laugh, landing a gig with rival Florida Paints, which brought him on full-time and asked him to develop his own line of paints. Read more here from his interview with Ad Age. As for Sherwin-Williams, it violated some very basic rules of modern-day marketing: Listen to your employers, and by all means, don’t stifle their creativity.
If you build it, Geico will come
Iowa has never hosted a Major League Baseball game. That will change next year when the league hosts the “Field of Dreams” game in the state at a site made famous by the 1989 movie that spawned the now-famous quote, “if you build it, he will come.” The game, sponsored by Geico, was originally slated for this year, but was canceled due to the pandemic. The Aug. 12 matchup between the Chicago White Sox and New York Yankees will be televised nationally by FOX and played at an 8,000-capacity ballpark that MLB built. Of course, as with anything these days, plans are contingent on the status of the pandemic. No word yet on which team the gecko will suit up for.