Six months after launching a review for a new creative agency of record, The Home Depot has selected a winner. The Atlanta-based home improvement chain will be working with BBDO on creative campaigns moving forward, a spokeswoman confirmed today.
“They do a fantastic job of combining art and science throughout the creative process,” a Home Depot spokeswoman says. “This relationship reflects our internal team’s partnership to create new and exciting customer experiences together.”
The news comes on the heels of a stellar year for the 43-year-old chain, as millions of consumers, stuck at home due to pandemic-related lockdowns and restrictions, invested in housing, yard projects and renovations. In 2020, sales were up 20% to $132.1 billion. And, in the fourth quarter alone, Home Depot reported sales of $32.2 billion, a 25% rise.
“It is easy to look at Home Depot's numbers and chalk up its success to the pandemic. However, sustaining three quarters of growth above 20% is extremely difficult in terms of the pressure it puts on the whole operation from supply chains to stores,” wrote Neil Saunders, managing director of GlobalData Retail, in a recent research note. “In our view, Home Depot has managed this period in an exemplary fashion.”