How to read: When looking at omnichannel share for makeup, online/e-com sales represented 21.3% of all makeup spend in the pre-COVID period (3/1/19–1/24/20), vs 34.8% of makeup spend in the COVID period (3/1/20–1/24/21)—an e-com share growth of 13.5 percentage points during the COVID period.
Marketing News & Strategy
How e-commerce share of consumer spending changed during the pandemic
From makeup to meat, these categories showed the largest gains
